"THE WORLD IS FULL OF GREAT AND WONDERFUL THINGS FOR THOSE WHO ARE READY FOR THEM."
From our home here in Helsinki, we set out to discover the other side of the Moomins.
To go deeper into the World Tove Jansson created and the characters that she first brought to life.
We were inspired by the original stories and characters – which capture the imagination of adults as well as children – because they are much deeper and more thought provoking than most. They are based on real places, real events and real people. Characters who are brave enough and bold enough to explore unknown places – with a child like sense of adventure and temptation.
From the beginning we wanted to capture the true heart and soul of the Moomins in our products. Deep, meaningful, relatable but very unique. Tove Jansson’s graphic illustrations using black and white contrast to show mood. The darkness and the light, the joy and the fear, the comfort and the unknown – bringing the stories and the characters to life.
These elements are present in the products we have created. Strong but stylish. Playful but not childish. Bold, graphic and timeless. Street style with a sense of freedom and adventure. Our shadow and icon ranges include: Backpacks, Tote Bags, Tablet Pouches, Drawstring Bags and more…
Just like the Moomins on an adventure in Moominvalley – we wanted to capture the feeling of exploring something or somewhere new. The idea that the Moomins are timeless and their stories transcend generations.
Be the first to discover the other side of the Moomins.